A model does not “like” brands. It takes the passage it can copy whole and that reads like a fact, not an ad.
SHORT ANSWER
Language models cite passages that are short, self-contained and verifiable. To improve your odds, put on every page a one-paragraph summary that answers the question directly, a list of concrete facts (numbers, timelines, scope), a last-updated date, and the company name in the same place. Avoid marketing generalities — they cannot be quoted safely.
Start from the question a customer types into a chat: “how much does a simple workshop system cost?”, “can you build an app in a week?”. Answer it in one paragraph, at the very top, with no run-up.
The rest can be longer and more human. But that one paragraph has to be copy-ready — because that is exactly how it will be used.
“Modern tailor-made solutions” means nothing and cannot be quoted. “A working booking system for a workshop in 5 days, one screen for the mechanic and the front desk” — that is a fact a model can pass on.
Keep a short list of facts like that on the page. Days, scope, who it is for, what you do not do. That last one matters more than it looks: clear limits build trust.
Content should be in the HTML straight away, not loaded by a script. Add structured data (Organization, Service, FAQPage), an llms.txt map of your key pages, and sane headings.
It is not magic. It just removes the obstacles between what you wrote and what a model can actually read.
Once a month, ask a chatbot the questions your site answers and see who gets cited. If it is a competitor, read their passage. It is almost always shorter and more concrete than yours.
20 minutes. No pitch deck. We'll ask about your business, you'll ask us anything, and by the end of the call you'll know whether this makes sense for you.
(Worst case: 20 minutes of free advice. We can live with that.)