One text file where you tell a machine plainly: this is what we do, how we work, and how to cite us.
SHORT ANSWER
llms.txt is a text file published at the domain root (e.g. https://mocne.ai/llms.txt) that concisely describes the company, its offer and its key pages in a form language models can process. It does not replace robots.txt or sitemap.xml — it adds context and citable facts.
A good llms.txt reads like a briefing note: name, domain, what the company does, for which customers, what results exist, how the process works, where to find details. No adjectives nobody can verify.
robots.txt decides who gets in. sitemap.xml says what is there to index. llms.txt explains what it all means. Missing one weakens the other two.
If you want visibility in AI answers, verify that model crawlers are explicitly allowed — many default templates block them without asking.
The file loses value the moment it stops matching reality. Update it whenever the offer, pricing or page structure changes — otherwise a model will keep repeating outdated facts long after the change.
20 minutes. No pitch deck. We'll ask about your business, you'll ask us anything, and by the end of the call you'll know whether this makes sense for you.
(Worst case: 20 minutes of free advice. We can live with that.)